If you are one of those people who love to explore local towns and cities, then you probably also have that collection of pictures with the town signage in the background. Apparently, these signs truly make good souvenirs for every visit.
Now, imagine landing in a place where there are no distinct signage in sight. While this is not common within the US and UK towns, but there are actually still some towns and businesses that take this for granted.
The Power of Word Recall
Signage these days are easily attributed as a marketing or advertising tool. Take for instance neon signs, billboards, and tarpaulins. However, before it functions as promotional tool, these signage were originally intended to serve as a visual information for a certain location, whether it’s a street, a historical place, or a private establishment. A signage is one of the fastest and most effective way of conveying information.
Consequently, using the signage will also create a word recall among residents and tourists. This means that people will eventually be able to associate the place with the word or image in the signage. It tells people where they are, and what the place stands for – even if it’s just with few short words. In the context of tourism, town signage play three important roles:
Famous Town and Business Signage
Throughout the years, the signage designs have also become more creative, thus functioning as the town or city landmark itself. This has likewise prompted more travelers to take their souvenir photos with the signage. Signage also shapes the identity of a place, especially those have been remarkably done. Some of the most popular among tourists are the Westinghouse sign, Boystown Visiting Center, Zoobies Tavern, Penny Lane, and Abbey Road. These signs were actually of highly typical places. However, they hugely contributed on how the people are able to identify the places because of the signage. When you think of going to Pittsburgh, you will easily associate it with one of its trademark, which is the Westinghouse sign.
Signs have so much power, that even communication experts are unable to fully grasp its impact on the mass audience. There some signage that demand direct attention from the people in order to fully communicate the message. On the other hand, there are also those that simply communicate in an indirect way by setting the mood or atmosphere in a place. Regardless of the type, signage has truly become a huge part of local tourism.